The Benjamins
--> Monday, August 18, 2008 @ 4:38 pm by Dave LoweJoseph White said in his comment that we can’t blame membership dropping on Sal. Aw, why not? The reason people are not renewing is STARFLEET is too expensive and stuff like groceries, rent, and gasoline come first. I am sorry, Joe, but I have to call bullshit.
Scott Akers also touched on this point while I was writing this post. $22 for a family membership breaks down to just over six cents a day. I guarantee that these “poor people” spend more than six cents a day on lottery tickets, cigarettes, beer, condoms, or even M&Ms. I that the money is not the real reason. I am pretty hard up sometimes financially, and I find a way to renew.
The only way it could be the money is if the member percieves no return on the investment. It’s the age old question that members of all chapters face every time they renew. What has STARFLEET done for me lately? The converse is, naturally, You get out of STARFLEET what you put into it. Lower membership dues? No, that would really hurt STARFLEET more than help.
Don’t raise the membership rates to combat costs! Perhaps we should as an organization take steps to cut costs. Here’s some ideas:
Stop printing the CQ. OK, there are a host of arguments here. They range from misguided numbers to the outright absurd. Some misconceptions:
We need to print xx copies to get the USPS discount. Yes and no. We get the discount by volume, but it still is a per-piece cost. If we are printing fewer, we’ll need to mail fewer. Do you know how many “paper chapters” we have out there? Without giving away names, I know one commanding officer that has eight family memberships in his pocket. He gets eight copies of the CQ when it is mailed. Eight. That is seven issues right there that did not need to be printed.
We need to print a certain number to keep our deal with the printers. I’m sorry, have you seen CQ 146 and CQ 147? They were ugly, poor color separation, faded, and by the time they get to your door they look like they’ve been on a subway seat for a week. Apparently quality has not been a factor lately.
It’ll cost more to print a better CQ. Again, yes and no. Per item? Certainly. But if we print fewer, the overall cost will be less. Make the printed CQ a premium item that members must pay extra for.
Not everyone is online. True. But how long are we going to cater to the luddites? We’re not an Amish fan club. We pretend we’re in the 24th Century, it’s high time we live in the 21st!
What about blind, elderly, disabled? Fine. I am sure that with all we save on the printing and distribution of the CQ, we can afford to offer a number of complimentary issues to those with special needs. Isn’t there a Fleet Resource Center office for such things under the Office of the Vice Commander?
Stop mailing and printing membership materials. See above. No more CDs except by special request. If they are disabled, special arrangements can be made. Fleet owns a couple of printers, we can print what we need as needed on a case by case basis. Make everything available for download. They can print the certificate and ID cards themselves. Or if they want a spiffy card, fancy bound manuals, etc, the Quartemaster can sell them a nice one.
Make all the forms in the organization available online. Not just for download. Let them be able to be filled in Adobe Reader, and then emailed, or later printed and mailed by post. Nobody wants to download a form, print it, whip out a pen and fill it out! I am positive some of our volunteers have a full version of Adobe Acrobat. If not, it’s cheap enough and would save the organization money in the long run.
Automate the Academy. Postage costs, certificate printing, can be automated with the right software. Take the test online, download the completion certificate as a PDF, let them print it themselves.
Lower chapter requirements. Drop chapter requirements to 5 members. Eliminate the difference between “correspondence” and “meeting” chapters. When Al Gore invented the Internet, the lines got all blurry. Offer stuff electronically to COs, NX Training chapters, etc. All certificates, manuals, etc.
Reinstate chapter fees. Something low, like $10. In addition, make them annual as well. Chapter COs would get a printed copy of the CQ included. They would also get access to flier templates, brochures, recruiting supplies, business cards either at a discount or as free downloads.
Just a few thoughts. Discuss.




Matt Moyer, the current STARFLEET CompOps under the Lizard administration, 




